In mid-April, the TRAVELER’S COMPANY USA team ventured south to Houston, Texas, for the first-ever Little Craft Fest, a stationery festival hosted by Little Craft Place, a crafts and stationery store in Spring, Texas.
Despite the heat and humidity, the TRC USA team received warm Southern hospitality from Texan TRAVELER’S notebook enthusiasts who were eager to connect over their shared love of TRAVELER’S notebooks!
The first day of Little Craft Fest was especially memorable as it followed the official release of the highly anticipated LOVE AND TRIP TRAVELER’S notebook collection. Fans gathered to admire the striking red color of this limited edition release, with many adding pieces from the collection to their own personal TRAVELER’S notebook collection.
Though the heat was palpable in Conroe, Texas, where Little Craft Fest took place, attendees stayed cool while browsing the festival floor. While TRC USA couldn’t bring the Road Trip Collection to Texas during our Road Trip Caravan in November 2024, TRAVELER’S notebook fans in Texas could now shop the complete collection at Little Craft Fest. We’re excited to discover where these Road Trip TRAVELER’S notebooks will journey to and what sites they’ll end up at!
Even in the South, TRC USA kept its Californian spirit alive. Our other limited items like the Golden Coast insert, Let’s Go On A Road Trip insert, and TRAVEL & SKETCH SPIRAL RING NOTEBOOK brought laid-back Southern California vibes to Texas! Fans were excited to browse these special items, sharing their plans for incorporating them into their TRAVELER’S notebooks setups.
For our first visit to Texas, we wanted to bring the TRAVELER’S FACTORY experience! We showcased a selection of TF Original items, which are tools and items typically exclusive to TRAVELER’S FACTORY stores in Japan. The TF Original Canvas Pouches and Sacoche bags caught the eye of TN enthusiasts seeking fun and stylish ways to carry their TNs on their daily adventures.
Embracing the LOVE AND TRIP theme, Texan TRAVELER’S notebook users proudly shared their journal pages with the TRC USA staff. The diversity of TN pages was remarkable, with each spread reflecting its owner’s creativity and personality. Every TRAVELER’S notebook told a unique story, customized to perfectly match its keeper.
Whether you traveled across Texas or made a short journey or road trip to visit us at Little Craft Fest, we’re deeply grateful for your support! The spirit of LOVE AND TRIP shone through in the camaraderie and friendships formed at Little Craft Fest!
While we’re sad to leave the Lone Star State and its incredible barbecue behind, we’re looking forward to our next adventure, the TRC USA Pop-Up at JINS on Abbot Kinney on May 16 and 17!
Have a nice trip!
