Cultivating Coffee Culture with Black Dog Coffee Roasters

Journal entry with watercolor drawings in a TRAVELER'S notebook on a wooden desk with a cup of coffee.

In the bustling world of coffee, marked by its diversity and vibrancy, there are those who pour their passion into crafting the perfect brew. Francisco Portillo Toledo, the founder of Black Dog Coffee Roasters, is one such individual.

Francisco Portillo Toledo standing in Black Dog Coffee Roasters Coffee Shop.

Recently, TRC USA interviewed Francisco about his journey in the coffee industry, from his start as a mechanic in El Salvador to opening his first coffee shop in Downtown Long Beach. Francisco’s journey is a testament to how perseverance, mentorship, and community can turn dreams into reality. Watch our interview with Francisco of Black Dog Coffee Roasters.

To celebrate our continued collaboration between TRC USA and Black Dog Coffee Roasters, we will be holding a Pop-Up Event at Black Dog Coffee on Saturday, May 18th from 9 AM to 2 PM PT.

Front of Black Dog Coffee Roasters Coffee Shop.

COFFEE TABLE TRIP Pop-Up Event at Black Dog Coffee Roasters


Black Dog Coffee Roasters

1101 E 3rd St, Long Beach, CA 90802, United States

Saturday, May 18th from 9:00 AM to 2:00 PM PT

Front of Black Dog Coffee Roasters Coffee Shop with a kiosk selling TRC USA goods.

At this Pop-Up Event, we will be bringing a selection of TRAVELER’S notebook items for sale, in addition to our collaborative line of single-origin coffee beans with Black Dog Coffee Roasters. There will be an opportunity to stamp your TRAVELER’S notebook with our TRC USA stamps, as well as Black Dog Coffee Roasters’ signature stamp.

Front of Black Dog Coffee Roasters collaborative coffee beans in three different bags.

If you are making your way to Long Beach for the event, be sure to check out TRC USA and Black Dog Coffee Roasters’ Map of Recommended Sites to make the most of your visit!

Map of places to visit in Long Beach in a TRAVELER'S notebook.

Have a nice trip!

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