Hello travelers! It’s been a busy summer for the TRC USA team. We’ve traveled across the country for various pop-ups and events, but we were particularly excited to conclude our summer events with a TRAVELER’S BOOKS Pop-Up at Bel Canto Books at KUBO LB. This marked our second pop-up at this beloved Long Beach bookstore, following last year’s fun TRAVELER’S BOOKS event.
A Celebration of Community and Creativity
Closing out our summer events in Long Beach felt especially fitting, as it gave us an opportunity to reconnect with local TRAVELER’S notebook users and support small businesses in the area where TRC USA first planted its roots. The Southern California TRAVELER’S notebook community has always been vibrant and lively, and this event was no exception.
The one-day pop-up at KUBO LB took place on Saturday, September 20, 2025, from 11 AM to 4 PM. The day was filled with creativity and community spirit. Many fans were enthusiastic to support Bel Canto and the other local businesses that vend at KUBO LB.
Many TRAVELER’S notebook fans arrived early, forming a line outside KUBO LB, eagerly waiting to visit the Pop-up for our TRC USA limited items such as the Golden Coast insert and the Let’s Go on a Road Trip insert. Fans were also eager to see TRAVELER’S FACTORY Original items including the new Red LOVE AND TRIP Sacoche bags, and TF Original Canvas Pouches in all three sizes.
We brought several TRAVELER’S notebooks that fans had been anticipating seeing in person, like the red LOVE AND TRIP TRAVELER’S notebook and the Blackwing collaboration TRAVELER’S notebook. Fans also enjoyed picking up some TRAVELER’S COMPANY items to complement their reading practice, such as the TRAVELER’S notebook
OFFICIAL GUIDE book, TRAVELER’S FACTORY Leather Book Cover, and Short Trip inserts, which are ideal companions for the upcoming fall reading season.
The TRC USA team was genuinely amazed by the turnout. Despite the line that formed around our table, many attendees were able to connect and mingle with fellow TRAVELER’S notebook enthusiasts while browsing books within the Bel Canto Books space at KUBO LB. The sense of community was palpable as new friendships formed and old ones were strengthened, all united by a shared passion for analog tools and books.
Good Coffee and a Good Book
During the event, we were privileged to have coffee supplied by GM Coffee Co., a local Long Beach coffee pop-up. Many attendees enjoyed their specialty drinks, including the popular strawberry matcha latte, along with their delicious espresso-based offerings. Having another Long Beach-based business at KUBO LB added another layer of local flavor to the TRAVELER’S BOOKS experience.
The TRC USA staff had the privilege of helping some customers set up their first TRAVELER’S notebook! It was especially exciting that these new users began their journey with this year’s newly released red LOVE AND TRIP TRAVELER’S notebook. Starting one’s TRAVELER’S notebook experience with a design dedicated to the concepts of love and community created a particularly meaningful connection!
It was heartwarming to see so many TRAVELER’S notebook users leaving with newly acquired books from Bel Canto Books alongside their TRAVELER’S notebook. This combination captures what the TN community is all about: the intersection of analog tools, writing, reading, and creative documentation. As autumn approaches (although very slowly in Southern California), it’s clear that our community is ready to welcome the season with cozy reads and their TRAVELER’S notebooks serving as reading journals.
Overall, the TRAVELER’S BOOKS Pop-Up at Bel Canto Books was a great opportunity to connect with like-minded TRAVELER’S notebook users. With our headquarters based in Long Beach, we’ve developed a deep sense of hometown pride—events like this one strengthen the genuine connection we share with our local community. The warm Southern Californian welcome we received at the pop-up reflects the mutual appreciation between TRC USA and this region that has supported us from the beginning. Many TRAVELER’S notebook enthusiasts reunited with friends made at previous TRC USA events, while many new connections were made throughout the day.
It was truly special seeing our community come together to celebrate all things analog: sharing good coffee, discovering new books, and capturing life in a good notebook. As autumn approaches, we hope you’ll have a chance to dive into a good book and document your thoughts and reflections in your TRAVELER’S notebook.
Have a nice trip!
