“hibi” is an incense stick that does not require a lighter. In this collaboration, TRAVELER’S COMPANY will launch the “hibi 10 MINUTES AROMA” with a special packaging in January 2024.
“hibi” is a new style of incense that can be lit and used like a match. It was created through a collaboration between the Kobe Match Corporation, which has been making matches since its establishment in 1929 as a local industry in Himeji, and an incense manufacturer on Awaji Island that makes 70% of all incense in Japan. The matchbox-like package comes with a special non-flammable mat on which the incense can be placed so that you can easily enjoy 10 minutes of pleasant fragrance anywhere in your daily life.
For example, by lighting “hibi” in the evening when you spend time with your TRAVELER’S notebook, the pleasant aroma will calm your mind and you can write in a peaceful mood. It is also compact for carrying around easily, making it a perfect travel companion.
The collaboration version of “hibi” uses a reissue of the once-used matchbox shape known as the palace mold and designed by TRAVELER’S COMPANY under the theme of “FOR TRAVEL”. Three fragrances were selected from the standard “hibi” lineup: “Tea Tree”, which has a cool and refreshing scent that soothes the mind; “Geranium,” which has a subtle sweetness similar to rose mixed with green notes; and “Hinoki,” which envelops the mind with a nostalgic feeling. The “Tea Tree” is packaged in the image of TRAVELER’S HOTEL, the “Geranium” is packaged in the image of TRAVELER’S CAFE, and the “Hinoki” is packaged in the image of a trip to Japan.
The collaboration version of the “hibi 10 MINUTES AROMA” will be available at TRAVELER’S FACTORY in Japan, TRAVELER’S COMPANY USA in the US and Canada, and at selected stores in Europe in January 2024. Please add a pleasant fragrance to the time you spend with your notebooks.
hibi × TRAVELER’S COMPANY
hibi 10MINUTES AROMA FOR TRAVEL
For more information on how to use hibi 10MINUTES AROMA FOR TRAVEL, please click here>>
US, CANADA Release Date
TRAVELER’S COMPANY USA – 10th January 2024, 9:00 AM PT
PRODUCTS LINEUP
hibi 10MINUTES AROMA TRC Tea Tree
“Tea tree” has a cool, spicy scent. It is recommended when you want to calm anxiety and clear your mind. It is set in a box designed with the image of TRAVELER’S HOTEL. With this fragrance, you will feel as if you are spending a healing time in a TRAVELER’S HOTEL guest room.
hibi 10MINUTES AROMA TRC Geranium
“Geranium” has a subtle sweetness similar to that of roses mixed with green notes. It is recommended when you want to restore balance to an unstable mind. It comes in a box designed in the image of TRAVELER’S CAFE. Enjoy a pleasant moment with this fragrance as if you are having a cup of coffee at TRAVELER’S CAFE.
hibi 10MINUTES AROMA TRC Hinoki
“Hinoki” is a tree fragrance that envelops the mind with a nostalgic tranquility. It is recommended when you want to calm your mind and regain your clear thinking. It comes in a box designed in the image of a trip to Japan with a TRAVELER’S notebook. We would be happy if you remember your trip to Japan with this fragrance.
Have a nice trip!
